The WalkMe charm keychain set features a collection of custom-shaped metal charms developed as part of the WalkMe Tulum event experience. Inspired by iconic TV series and fictional entertainment worlds, each charm was designed with unique artwork, vibrant enamel finishes, and collectible detailing. Attached to a custom rope-style keyring construction, the set was created as an interactive merchandise piece, combining storytelling, gamification, and premium event memorabilia into one cohesive collectible item.